6 Most Valid Reasons Why Your Content Needs More Visuals
Brands know that making an impact in today’s world is all about content creation. However, with so many businesses competing for consumers’ attention, your brand’s message can easily get lost. That is unless you seriously step up your visual content.
The Power of Visuals
Human beings are visual creatures. Regardless of how well written an article, email message or social media post may be, it just doesn’t hold the same power that a truly strong image does. Keep reading to better understand why you need to amp up your visual content.
1. Visuals Communicate Quickly
Visuals communicate with the same sort of immediacy that has come to be expected in the digital age. The human brain can process the meaning of an image 60,000 times faster than it can with text. When brands include aesthetically powerful visuals as part of their marketing campaigns, they use this secret weapon for communication to their advantage.
When using visuals, brands need to consider their message from every angle. While you may already be in the habit of including a cleverly placed image here or there, it isn’t enough. In order to properly take advantage of the language of visuals, the entirety of the content should successfully blend both the written and the visual to effectively communicate the message.
2. People Love to Look at Pictures
While this is rather simplistic, it’s true. The reason we love to look at pictures is the fact that 90% of what is transmitted to the human brain is visual. This means that humans are already wired to appreciate content with strong visuals. While well-written content designed by SEO Toronto experts is not to be discouraged, brands that take the time to enhance the visual side of things will have human nature on their side.
3. Brands Can Enhance Calls to Action with the Right Visuals
According to a study, when marketers use visuals to enhance their content, they are more likely to persuade consumers to take a certain course of action. Moreover, with visuals, marketers automatically increase their ability to share their content. With the right high-quality visuals, brands will find that more and more people will share their posts. Additionally, when the visuals include a link to that brand’s website, more consumers will visit that particular site.
4. Visuals Add a Touch of Friendliness
Words can be boring and cold. Brands that spend time finding the right visual language are able to add a touch of personality and friendliness to their content. With a powerful image, what would have been a particularly unfeeling piece of copy is easily transformed into something that consumers can connect with.
5. With Images, Brands can Communicate Honesty
Brands looking to establish solid relationships can use more visuals to show that they are an honest company. By showing consumers what is really going on behind the scenes in your company, you can endear them to you by showing how open and honest your brand is.
6. Your Images are Memorable
As humans, we often have to work hard to remember anything that we’ve read. With a striking visual, the memory of that image is often burned in our brains forever. Businesses looking to increase their brand’s visibility should carefully choose the right images that will leave a lasting impact on their consumers.
Content is king in today’s world–just make sure it’s the right kind of content. Let these six reasons inspire you to put together some killer visual content to better reach your audience.