6 Tips for Marketing on A Budget
In the past, people would be forced to throw huge budgets on their marketing campaign just to get some traction in the market. The prohibitive cost of traditional media made it a tad bit difficult to get a business off the ground without spending a substantial amount of money. Today, it is much easier and cheaper to build a brand. The use of free online platforms for marketing has made it easy and affordable for any type of business to market their brand, sell their product, and reach millions of potential clients. Here are timely tips on how to do your marketing on a budget.
1. Give Away Freebies
Everyone loves free stuff. Consider giving away product samples or giving your clients a free service trial. This not only endears you to your potential customers, but it also gives them a first-hand experience of our products and services. Should they love the experience, you can almost bet they will come back. Other types of merchandise you can give away to create product awareness include free t-shirts, pens, hats, bumper stickers, and even bags among others. Be sure to have your branding on these products.
2. Market Your Business on the Go
No one else can market your business better than yourself. Therefore, always be ready to market yourself if an opportunity presents itself. Work on an elevator sales pitch to be able to market your business casually within the shortest time possible, preferably 30 seconds. You can put your brand on the things you take with you every day such as on your car, on your coffee mug, water bottle, or on your laptop bag.
3. Be Active on Social Media
Social media is a free platform that gives you an opportunity to reach millions of people from anywhere in the world. You need to dedicate time to your social media pages to ensure that your brand is visible online. Use content that is interesting and engaging to your clients. Come up with a content plan to make sure your followers are constantly engaged. You can run ads on Facebook, Instagram, and Twitter to boost your visibility. You don’t have to spend much.
4. Guerrilla Marketing
Advertising your business on a billboard, magazine or the local newspaper can be very expensive. Most small businesses do not have the budget for this type of advertising. Using guerrilla methods to advertise as opposed to the traditional styles of marketing makes more sense. Make your brand visible by adding your message to unconventional spaces where you can attract plenty of attention. Make your message bold and creative. This will get people talking about your brand and you won’t have to spend too much.
5. Make the Business Instagram Friendly
If you own an offline store, the best way to go viral is to create backdrops and scenes in the shop that will attract Instagram users to take pictures and post on their pages. You can design a selfie wall with a beautiful background that makes you want to take a picture. Your interior decor can also be selfie backdrop. All these can go a long way in getting you free marketing from your walk-in clients.
6. Client Referrals
According to www.seotoronto.company, sometimes you need to go out there and ask your clients to review your products online. You can give incentives to make them more willing to go online and give reviews of your product or services. This is how to go about marketing on a budget. Free reviews will draw attention to your brand.