How to Optimize Your Blog Content For SEO
When it comes to blogging for SEO, the key to targeting a larger audience is publishing regular blog posts and targeting a lot of long-tail keywords. Doing this gives people visiting your website something to link back to. It is always ideal to prioritize writing for your audience as opposed to writing for SEO. However, it is important to ensure that your blog post is SEO friendly if you want it to be found by search engines. You can choose to optimize your blog for SEO on your own, or you can hire experts at www.seovancouver.ca. Here is how to optimize blog posts for SEO.
1. Do Your Keyword Research
This is the first and most important step you can take when you want to optimize your blog for SEO. Keyword research helps you to find the most relevant topics in your niche and what your audience is interested in. It is a good idea to ensure you have at least 2 keywords in mind for every blog piece. You also need to have a few relevant secondary keywords. Choose long-tail keywords as opposed to one- or two-words phrases as the latter are very competitive and harder to rank. Also, think about voice search. More and more people are using Alexa and Siri when finding info online. Therefore, you need to optimize your content for voice search.
2. Use SERP To Find Rich Results
With your target keywords in mind, you need to do some search on these keywords. The search for your targeted keywords will produce results sometimes featuring rich information, video thumbnail or images. Ensure that your content is optimized to compete at the same level as other articles targeting the same keywords.
3. The Title of The Post Can Make or Break You
Wondering how to optimize blog posts for SEO? You need to focus on your titles. Search engines pay special attention to the title of any web page. Your title gives you a chance to communicate the topic of your blog by making use of primary target keywords. Therefore, ensure you have a title that makes sense.
4. Your Keyword Should Be in Your URL
The URL to your page is an important place to include your keyword. Search engines will analyze your URL as it tries to understand what your blog page is about. This makes the URL a very significant ranking factor. Make sure to customize your URL before you publish your post.
5. Optimize Your Headings
Search engines are very keen on the headings used in a page. Your headings should give search engines an inkling of what you’re talking about. Therefore, look for ways to include your keywords in your headings. This should look as natural as possible. This includes using the H1, H2 and H3 tags on your page. Your headings can be ideal places to use the secondary keywords, especially because using your keyword in every heading may not make sense.
You can always hire the services of a qualified Toronto SEO expert to ensure that your blog ranks high on Google.